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Magento is a scalable eCommerce tool that offers unprecedented customization, security, and an outstanding experience. What makes this platform so unique is worth discovering.
An eCommerce store can be an excellent way of conducting business amidst the raging pandemic. A company can show what it offers online without setting a physical store.
With proper optimization, people can learn about your business without leaving their homes. And to get an excellent eCommerce website, one needs to choose the right platform.
Thousands of people worldwide have chosen Magento, and we will discover why in a moment.
Benefits of Choosing Magento
1. A Magnificent Platform
According to a Magento development company, Magento 2.0 offers magnificent features. It benefits full-page caching, rendering it faster than its predecessor. This feature can handle up to 250,000 page views within an hour.
A shop owner needs access to an excellent admin dashboard, and Magento 2.0 offers just that. It is responsive and easy to use, and managers (even without any experience) can set up a store.
If a business wants to get an app, especially a PWA (Progressive Web App), they can ask the Magento developers for it. It is an open-source platform that can significantly bring down development costs. Also, Magento allows faster web development, so that’s another reasoning for choosing it.
2. Offers High Performance
Alongside page caching, it offers an excellent indexing facility, improving its speed. This is one feature that both store owners and customers need. In addition, faster page loading will result in better visibility and other aspects of SEO (Search Engine Optimization). This includes sitemap, heading tags, proper website structure, and excellent product pages.
3. Highly Scalable and Customizable
Yes, you cannot get this much scalability with any other eCommerce platform other than Magento 2. eCommerce shops need to be scalable, as more products and product categories need to be added to the list. This feature needs to be leveraged by shop owners, as per the opinion of the Magento development company.
An eCommerce website needs to be SEO-friendly, mobile-friendly, and responsive. As people prefer mobile phones to make these purchases from anywhere, at any time, this is an important characteristic.
5. Rich Media Support
An eCommerce website understandably needs to have lots of media files. It can be images, videos, and other graphic files to help customers understand what the business entails. But most eCommerce platforms face troubles when dealing with these rich media files, but not Magento 2.0.
6. Excellent Usability
Using this platform, store owners can add all the details regarding their business. This means product images, description, price, availability, and other information.
People love the concept of personalization when it comes to eCommerce websites. They love when they see excellent product recommendations, they can easily pick their favorite products from all the options out there. All these recommendations can be decided based on previous behavior.
With Magento 2.0, offering this personalized service will be pretty straightforward. A business can learn how to utilize this platform and get it right.
8. User-friendly Checkout
The checkout process should be straightforward; every person will know that. In addition, it will help customers to speedily complete their orders, thus resulting in less cart abandonment and more conversions.
9. Third-party Integrations
Magento supports third-party integrations and offers excellent technical assistance regarding these platforms. Some of the integrations that can be integrated are PayPal, MailChimp, Google Shopping, QuickBooks, and eBay.
10. Excellent Security
Magento is superior in terms of security, which is quite a feat. Furthermore, it employs CAPTCHA and PCI data security protocols to offer the best experience. Storeowners can use secondary passwords to protect the security and integrity of this website. Apart from that, they can also manage the internal access of the site.
11. Advanced Reporting
Storeowners need to know how their eCommerce website is doing and improve performance. They can get a complete overview of the entire procedure while using Magento. It can also tell what features one needs to include to get ahead of the competition.
12. Search Filters
The search filters available on Magento are on an advanced level. Some of the unique features you will see are tag filters, viewed products, and reviews.
13. Community Support
Though this feature targets developers more, shopowners can also leverage this facility. This is the ideal place to follow if anyone wants information about product updates and other stuff.
From all these points, it can be viewed that Magento can help eCommerce businesses in the long run. It is scalable and customizable, and reasonably secure compared to other platforms.
Therefore, it is a robust platform that deserves special attention from all eCommerce business owners. If you plan to invest in an eCommerce platform, contacting the right Magento development agency is the right idea.